THE FOLLOWING PROMOTION IS VOID IN CALIFORNIA, OUTSIDE THE REMAINING 49 UNITED STATES/DISTRICT OF COLUMBIA ("D.C.") AND WHEREVER PROHIBITED. DO NOT ENTER THIS PROMOTION IF YOU ARE NOT 21 OR OLDER AND A LEGAL RESIDENT OF AND CURRENTLY RESIDING IN ONE OF THE 49 ELIGIBLE STATES OR IN D.C. (RESIDENTS OF CALIFORNIA ARE NOT ELIGIBLE TO ENTER). SEE FURTHER ELIGIBILITY RESTRICTIONS BELOW. THIS PROMOTION WILL BE CONSTRUED AND EVALUATED ACCORDING TO APPLICABLE FEDERAL AND STATE LAW.

Devil's Cut™ "Unleash Your Spirit" Promotion

OFFICIAL RULES

1. NO PURCHASE NECESSARY. Making a purchase will not improve your chances of winning. The Devil's Cut™ "Unleash Your Spirit" Promotion ("Promotion") is sponsored by Jim Beam Brands Co. ("Sponsor"). The Promotion consists of two (2) components: (a) the Devil's Cut™ "Unleash Your Spirit" Sweepstakes, which is a random-draw sweepstakes (the "Sweepstakes"); and (b) the Devil's Cut™ "King of the Float" Contest, which is a contest of skill (the "Contest"). Entry into the Sweepstakes begins 12:00:01 a.m. Eastern Time ("ET") on August 15, 2011 and ends 11:59:59 p.m. ET on December 3, 2011 ("Sweepstakes Period"). All eligible members of the general public may enter the Sweepstakes by following the entry instructions in these Official Rules. However, only the five (5) First Prize winners selected in the Sweepstakes may participate in the Contest. The Second and Third Prize winners in the Sweepstakes will not participate in the Contest. Details regarding entry into the Contest are set forth in Rules 11 - 12, below.

If you meet the eligibility requirements set forth in Rule 2, below, you may enter the Sweepstakes on-line, at Devil's Cut™ Events or by SMS Text entry, as described in Rule 3, below.

The computer clock of Sponsor's webmaster is the official timekeeping device of this Promotion. Sponsor's decisions will be final, binding and non-appealable in all matters relating to this Promotion.

2. Eligibility: The Sweepstakes is open to legal residents of the 49 eligible United States* and the District of Columbia ("D.C.") who are 21 years of age or older at the time of entry. *(California is the one ineligible state, and its residents may NOT participate in the Sweepstakes.) Employees, directors, officers and agents of Sponsor, Alpha Media Group Inc., their parent, affiliate, and subsidiary companies, their advertising and promotion agencies, any alcoholic beverage industry wholesalers, distributors, or licensed retailers, and members of the immediate families (defined for these purposes as spouse, biological, adoptive and step-parents, children, siblings, grandparents, grandchildren and each of their respective spouses, regardless of where they reside) or households (whether related or not) of any of the above are NOT eligible to participate. This Promotion is void in California, outside the remaining 49 United States/D.C. and where prohibited by law.

3. How to Enter the Sweepstakes:

To Enter On-Line: Beginning 12:00:01 a.m. ET on August 15, 2011, access jimbeamdevilscut.com/unleash, complete all required information on the Sweepstakes entry page, and follow the on-screen instructions to submit your entry.

Devil's Cut™ Events: To enter the Sweepstakes at participating on-premise locations during the Sweepstakes Period, entrants must complete all required information on their entry submission.

All on-line and Devil's Cut™ On-Premise Event entries will be deemed made by the authorized account holder of the e-mail address submitted at the time of entry. The "authorized account holder" is defined as the natural person who is assigned to an e-mail address by an Internet access provider, on-line service provider, or other organization responsible for assigning e-mail addresses for the domain associated with the submitted e-mail address. All on-line and Devil's Cut™ On-Premise Event entries must be received by 11:59:59 p.m. ET on December 3, 2011.

To Enter by SMS Text: Please note the following: Entrant must have a text messaging, two-way capable phone or wireless device, and digital and SMS service, in order to enter the Sweepstakes via this entry method. Entrant may incur standard text- messaging fees and data charges for SMS text messages that are sent from or received by entrant's cell phone or wireless device according to the terms of entrant's rate plan. Text messaging service may not be available in all areas.

Entry via this method is a multi-step process as follows: (A) Beginning 12:00:01 a.m. ET on August 15, 2011, use your cell phone or wireless device to send "UNLEASH" as an SMS text message to the SMS short code 66937; (B) Upon Sponsor's receipt of the SMS text entry, Sponsor will send an SMS text message to the cell phone number used to submit the entry to verify entrant's date of birth; (C) Entrant must respond by sending Sponsor an SMS text message with entrant's date of birth and email address; and (D) Upon receipt by Sponsor of entrant's date of birth confirming that entrant is 21 years of age or older, a confirmation SMS text message will be sent to the cell phone number used to submit the entry. At this point, your SMS text entry will be deemed "completed". However, receipt of a confirmation SMS text message does not mean that entrant has been determined to meet the eligibility requirements of the Sweepstakes. All SMS text entries must be completed, as defined herein, by 11:59:59 p.m. ET on December 3, 2011. SMS text entries will be deemed made by the primary account holder of the account associated with the phone used to enter, based on the applicable phone company's records. Network service for transmission of text messages may be interrupted or unavailable due to atmospheric or topographical conditions, governmental regulations or orders, system capacity limitations or other reasons beyond Sponsor's control. Sponsor is not responsible for message delivery or timeliness of messages, or for availability of messaging services at any time.

4. Entry Errors/Tampering: Sponsor reserves the right to void all entries made through any third-party web site or service, or through any robotic, automatic, mechanical, programmed or similar entry duplication method, and to disqualify any individual using such a web site/ service or entry method, as applicable. Sponsor is not responsible for: (i) electronic, wireless or digital transmissions or any entries that are lost, late, stolen, incomplete, illegible, damaged, garbled, destroyed, or misdirected, or not received by Sponsor or its agents for any reason; (ii) any problems or technical malfunctions, errors, omissions, interruptions, deletions, defects, delays in operation or transmission, communication failures or human error that may occur in the transmission, receipt or processing of entries; (iii) destruction of or unauthorized access to, or alteration of, entries; (iv) failed or unavailable hardware, network, software, SMS text or telephone transmissions; (v) damage to entrant's or any person's computer, cell phone or wireless device or their respective contents; (vi) causes beyond Sponsor's reasonable control that jeopardize the administration, security, fairness, integrity or proper conduct of the Sweepstakes or Contest; (vii) any entries submitted in a manner that is not expressly allowed under these Official Rules; (viii) incorrect or inaccurate entry information whether caused by entrants or by any of the equipment or programming associated with or utilized in the Sweepstakes or Contest; (ix) any typographical or other error in the printing or advertising of the offer, administration or execution of the Sweepstakes or Contest, or in the announcement of prizes or prize winners; (x) malfunctions or interference resulting from illicit, malicious or injurious code (including but not limited to viruses, worms and denial of service attacks); or (xi) cheating or fraud by any participant.

All incomplete or non-conforming entries will be disqualified. All entries become Sponsor's property and will not be returned.

If for any reason the Promotion cannot be executed as planned, including but not limited to any printing, administrative, or other error of any kind, transmission failure, infection by computer virus, bugs, tampering, unauthorized intervention, fraud, technical failures, or any other causes beyond the control of Sponsor that corrupt or affect the security, administration, fairness, integrity or proper conduct of the Promotion, or if the Promotion is compromised or becomes technically corrupted in any way, electronically or otherwise, Sponsor reserves the right, in its sole discretion, to cancel, modify or terminate the Promotion. If the Sweepstakes is terminated before the original Sweepstakes end date, Sponsor reserves the right to select the Sweepstakes prize winners from among all eligible non-suspect entries received through the three entry methods combined as of the date/time of termination. If the Contest is terminated before the original Contest end date, the participants in the Contest will have until the original end date to submit their Contest entries to Sponsor in a manner to be specified by Sponsor at the time of termination. Sponsor reserves the right, at its sole discretion, to disqualify and prosecute any individual who tampers with or attempts to tamper with the entry process or who enters the Sweepstakes using any automatic or programmed entry duplication method.

CAUTION: ANY ATTEMPT BY ANY PERSON TO DELIBERATELY DAMAGE ANY WEBSITE OR OTHERWISE CORRUPT THE PROMOTION OR TO UNDERMINE THE LEGITIMATE OPERATION OF THE PROMOTION MAY BE A VIOLATION OF CRIMINAL AND CIVIL LAWS. SHOULD SUCH AN ATTEMPT BE MADE, SPONSOR RESERVES THE RIGHT TO DISQUALIFY, PROSECUTE AND SEEK DAMAGES FROM ANY SUCH PERSON TO THE FULLEST EXTENT PERMITTED BY LAW.

5. Further Sweepstakes Entry Conditions: Limit one (1) entry per person/household regardless of method of entry. If more than one (1) entry is received per person or household, by any means including, but not limited to, establishing multiple e-mail accounts or cell phone numbers, all such entries, and the person/household that submitted them, will be disqualified. Proof of submission of an entry does not constitute proof of receipt of entry by Sponsor. By entering, entrants acknowledge their compliance with and agreement to be bound by these Official Rules and the Sponsor's decisions. All entries become the property of Sponsor and will not be returned.

6. Drawing/Odds of Winning: The Sweepstakes prize winners will be determined in a random drawing from among all eligible entries received during the Sweepstakes Entry Period through the three entry methods combined. The drawing will be conducted on or about December 7, 2011 by Sponsor or Sponsor's agent. Odds of winning a prize will depend on the total number of eligible entries received through the three entry methods combined. Potential winners will be notified by phone, mail or e-mail by or about December 12, 2011. Prize winners may also be posted, at Sponsor's discretion, on the winners' page of the Promotion website jimbeamdevilscut.com/unleash following verification of winners, and may be announced by news release. Winning any prize in the Promotion is contingent upon fulfilling all applicable requirements of these Official Rules.

7. Sweepstakes Prizes:

First Prizes: Five (5) First Prizes will be awarded, each consisting of the following:

(A) A three (3) day/ two (2) night trip for each winner and three (3) guests (each of whom must be 21 years of age or older) to New Orleans, Louisiana. Trip includes round-trip coach class airfare for each winner and guests from the major commercial airport nearest each winner's residence (as determined by Sponsor) to New Orleans, Louisiana between February 8, 2012 and February 22, 2012, two (2) double-occupancy hotel rooms for two (2) nights' accommodations at a hotel of Sponsor's choice in New Orleans, Louisiana, ground transportation between airport and hotel upon arrival and departure, $1,000 cash, and exclusive access for four (4) to the Devil's Cut™/Maxim "Unleash Your Spirit" Mardi Gras Party between February 8, 2012 and February 22, 2012. If a First Prize winner resides within one-hundred fifty (150) miles of New Orleans, s/he will be awarded the use of a rental car (subject to all applicable terms, conditions and policies of the rental agency) in lieu of air travel. The difference in value will not be awarded to such winner in cash or any form.

Sponsor is not responsible for any circumstances that make it impractical or impossible to fulfill all elements of the First Prize; under such circumstances, Sponsor's only obligation will be to provide the remaining elements, if any, of the prize. The Approximate Retail Value ("ARV") of each First Prize is $5,500. ARV is based on inclusion of airfare in each prize. Actual value may vary based on point of origination/winner's place of residence, airfare fluctuations and final trip details. Meals, gratuities, hotel incidentals, additional ground transportation, souvenirs, personal services, insurance, and all other expenses not specified herein as being included in the prize are each winner's responsibility. Each winner and his/her guests must travel together on the same itinerary and must depart from and return to the same airport. The trip must be taken on the dates specified above; however, specific travel dates and arrangements are subject to availability and some restrictions. Flight schedules are subject to change without notice. Neither Sponsor nor AMG are not liable for any expenses incurred as a consequence of flight cancellation/delay. Each prize winner is responsible for securing all necessary travel prerequisites, including identification. Prize winners and/or guests may be required to provide a credit card at the time of hotel check-in to cover, among other things, incidentals and other expenses incurred that are not included as part of the prize. If a winner is unable to travel on the dates specified, s/he shall forfeit the prize in its entirety and an alternate winner will be selected, time permitting, in a random drawing from among the remaining eligible entries received. By entering the Sweepstakes and accepting a First Prize, each First Prize winner agrees to maintain his/her behavior in accordance with all applicable laws and generally accepted social practices in connection with participation in any promotion-related or prize-related activities. Each First Prize winner understands and agrees that Sponsor and AMG have the right, in their discretion, to disqualify and remove the prize winner and/or his/her guests from any prize-related activity at any time if the prize winner's and/or his/her guests' behavior at any point is disruptive or may or does cause damage to person, property or the reputation of Sponsor or AMG or otherwise violates the policies of the prize providers.

(B) Each First Prize winner will also participate in the Contest component of this Promotion for a chance to win a ride on the Devil's Cut™ Mardi Gras float. (See Rules 11 through 12, below, for details regarding participation in the Contest.) ALL FIRST PRIZE WINNERS ARE REQUIRED TO PARTICIPATE IN THE CONTEST AS A CONDITION OF BEING AWARDED A FIRST PRIZE. Failure to participate will result in forfeiture of the First Prize, which will be awarded to an alternate winner chosen in a random drawing from among the remaining entries in the Sweepstakes.

Second Prizes: Twenty-five (25) Second Prize Winners will receive one (1) Devil's Cut logoed hooded sweatshirt and a one (1) year subscription to Maxim magazine. Approximate Retail Value of each Second Prize is $44.97

Third Prizes: Seventy-five (75) Second Prize Winners will receive one (1) Devil's Cut logoed t-shirt. Approximate Retail Value of each Second Prize is $20.

The total ARV of all available prizes in the Sweepstakes is $30,124.25. Any difference between the stated ARV and actual value of any prize will not be awarded in any form. Prizes are non-transferable, and no prize substitutions or cash redemptions, in whole or in part, are allowed except by Sponsor in its sole discretion, or as otherwise provided herein. Sponsor may substitute a prize (or portion thereof) of equal or greater value if an advertised prize (or portion thereof) becomes unavailable for any reason. All income taxes on prizes are the winners' sole responsibility. First Prize winners will be issued an IRS form 1099 for the value of the prize. All prizes will be awarded provided they are claimed properly in accordance with these Official Rules.

8. Verification/Prize Claim: Winners and guests must provide positive identification to be specified by Sponsor to claim a prize. Each First Prize winner will be required to sign and return an Affidavit of Eligibility, Liability Release and, where permitted by law, Publicity Release without additional compensation within ten (10) business days of notification or the prize will be forfeited and awarded to an alternate winner, time permitting, in a random drawing from among all remaining entries. If any prize notification is returned as undeliverable, or if Sponsor, in its sole discretion, deems a potential winner ineligible to receive a prize for any reason, the corresponding prize will be forfeited and awarded to an alternate winner, time permitting, in a random drawing from among all remaining eligible entries received. All guests of the First Prize winners will be required to sign and return a Liability/Publicity Release within a specified time period as a condition of participating in prize trip.

9. Limitations on Liability: By entering, each entrant agrees to abide by the terms of these Official Rules and by the decisions of the Sponsor, and agrees to indemnify, release, defend and hold harmless the Sponsor, AMG, their parent company, subsidiaries, affiliates and agencies, and the officers, directors and employees of each of the foregoing (collectively, the "Released Parties"), from and against any and all liability for loss, harm, damage, injury, cost or expense whatsoever including without limitation, property damage, personal injury (including without limitation emotional distress) and/or death, publicity rights, defamation or invasion of privacy or merchandise delivery arising from or in connection with participation in the Promotion or the acceptance, possession and/or use/misuse of a prize (if awarded to him/her) or his/her participation in prize-related activities (if applicable), including but not limited to travel related thereto.

By accepting a prize, each winner agrees that any liability concerning or arising out of his/her prize rests solely with the common carrier on which the winner traveled (if applicable), the hotel that provided lodging (if applicable), or the manufacturer of any goods and/or the respective affiliates of each of the foregoing. Furthermore, each winner, by accepting a prize, acknowledges that Sponsor and AMG have neither made nor are in any manner responsible or liable for any warranty, representation or guarantee, express or implied, in fact or in law, relative to such prize, including, but not limited to, its quality, mechanical condition or fitness for a particular purpose.

10. Consent to Publicity: By accepting a prize, each winner further consents to Sponsor's and AMG's use of his/her name, voice, statements and/or likeness for advertising, promotion, public relations or trade purposes in commerce and in any media worldwide without limitation or additional compensation or notice, unless prohibited by law.

11. How to Participate in the Contest: Participation in the Contest will begin at 12:00:01 a.m. Time ET on December 17, 2011, and end at 11:59:59 p.m. ET on January 23, 2012, by which time/date all Contest entries must be received. To submit an entry, each First Prize winner in the Sweepstakes portion of this Promotion (the "Contestants") will be provided with specific instructions on how to email or upload their contest entry to a secured page on the jimbeamdevilscut.com website. Entries must comply with all applicable requirements and restrictions set forth herein. Proof of submission of a Contest entry does not constitute proof of delivery or receipt by Sponsor.

12. Entry Requirements and Restrictions: Each Contestant must create an original video that answers the question "Why should I be King of the Devil's Cut™ float?" Videos must be in English, and may be no shorter than 30 seconds in length and no longer than two (2) minutes in length, as determined by Sponsor. Entrants must be able to identify everyone in the video (including name and age at the time of the video), whether currently living or deceased and have permission from each individual to include him/her in the video. Videos must be suitable for publication and compliant with the content requirements set forth below in the opinion of the Sponsor and/or the judges. Sponsor reserves the right to disqualify any video submission that it determines in its discretion to contain content that: depicts consumption of alcoholic beverages; depicts underage drinking; depicts anyone who is or appears to be under the age of twenty-one (21); is obscene, defamatory, dangerous, discriminatory, offensive or degrading to any ethnic, minority, religious or other group; depicts implied or overt sexual prowess or promiscuity; is inappropriate or unsuitable for publication to general audiences over the age of twenty-one (21); depicts or employs religious images or themes; encourages excessive or irresponsible alcohol consumption or behavior; depicts actual or implied illegal activity; depicts energy drinks or references to alcohol being used to prolong the night; links alcohol to any activities that would be dangerous or hazardous while consuming alcohol, including operating machinery, sailing, skiing, using live weapons, etc; depicts drinking and driving; depicts children; depicts topics or images that primarily appeal to those under the legal purchase age; or contains any third party trademarks (other than those of Jim Beam Devil's Cut™ Bourbon, should Contestant choose to include Jim Beam Devil's Cut™ Bourbon in the video submission) or copyright- protected material (including but not limited to copyrighted music). All Contestants must use caution and common sense in creating their Contest entries. Use of the Jim Beam Devil's Cut™ Bourbon name or images in a video will not be considered by the judges when selecting the Contest winner. (See judging criteria in Rule 14, below.) Any person appearing in a submitted video entry may be required to execute a publicity/liability release or such entry may be disqualified.

Limited License: Contestants may use the Jim Beam Devil's Cut™ Bourbon name and/or images for purposes of this Contest only.

All videos will be retained by and become the property of Sponsor and will not be returned.

Failure to comply with any of the requirements and restrictions for Contest entries as set forth herein will result in disqualification of the entry and of the Contestant who submitted it, who will also forfeit his/her First Prize.

13. Rights: By submitting an entry, each Contestant warrants and represents that his/her entry is his or her wholly original creation, that the entry has not been submitted in any other contest or won any award in any contest, that the entry has not been published previously, that neither the entry itself nor the act of preparing the entry infringes or infringed on the property or other rights of any third party, including copyright, trademark, publicity, privacy or other proprietary rights of any third party, union or guild, and that the entry is suitable for publication (i.e., is not obscene or indecent and complies with all other content requirements/restrictions of these Official Rules). Modifying, enhancing or altering a third party's pre-existing work does not qualify as a Contestant's original creation.

Each Contestant further warrants and represents that s/he has received consent from any person other than Contestant who appears within the submitted video entry for such person's inclusion in the video, and may be required to provide proof of such consent. Submission of an entry grants Sponsor and its agents the right to publish, use, adapt, edit and/or modify the entry in any way, in commerce and in any and all media worldwide (including but not limited to the Internet) now known or hereinafter developed, without limitation, additional notice or compensation of any kind to the Contestant. By submitting an entry, each Contestant further agrees that his/her entry constitutes an assignment of all rights, title and intellectual property rights in and to such submission to Sponsor as a condition of competing for a prize, including without limitation, a waiver of moral rights and the right to make any derivative version of the Contestant's submission, and absolute discretion to alter the Contestant's entry in any way, including without limitation editing, cropping, reformatting, title changes, and removal or addition of any element. Sponsor may require the potential winner to execute documents to confirm this transfer of rights, or prize will be forfeited and an alternate potential winner will be selected based on the criteria stated herein, time permitting.

Each Contestant and/or anyone who appears within his/her submitted video grants permission to Sponsor and AMG to use their names, likenesses, and biographical information for promotional or advertising purposes in all media worldwide, without notice or further compensation, unless prohibited by law.

By participating, Contestants hereby agree to release and hold harmless Sponsor, AMG, the judges, their respective affiliates, subsidiaries, and the directors, officers, shareholders, employees, agents, and advertising and promotional agencies of each of the foregoing (collectively the "Releasees") from and against any and all liability for claims, costs, injuries, losses or damages of any kind, (including, without limitation, claims, costs, injuries, losses or damages related to personal injuries, death, damage to, or loss or destruction of property, rights of publicity or privacy, defamation or portrayal in a false light) which may occur in connection with their preparation for or participation in the Contest, or from their acceptance, possession use/misuse of the prize (if applicable) or participation in any prize-related activity (if applicable) , including but not limited to travel related thereto and riding on the float.

The winner further agrees to indemnify and hold the Releasees harmless from and against any claims, suits, losses, damages and expenses, including reasonable attorney fees, which may arise in connection with any allegation that his/her submission violates the intellectual or other property rights of any third party, or in connection with any allegation based on rights of privacy or publicity, defamation or portrayal in a false light.

Additional important details regarding the rights of entrants and persons appearing in Contest submissions (video) are contained in the jimbeamdevilscut.com website Terms and Privacy Policy, to which entrants will be required to indicate their agreement before entering. Online entrants must review the Terms and Privacy Policy before entering.

14. Judging: On or about January 30, 2012, the Contest entries will be judged by a panel of qualified judges selected by Sponsor who will apply the following criteria in selecting the winner: creativity (34%); organization and development of ideas expressed (33%); and humor and entertainment (33%). Winner will be notified in New Orleans, Louisiana between February 8, 2012 and February 22, 2012. Winner's name may also be posted on the Winners page of the Promotion site jimbeamdevilscut.com/unleash and may be announced by news release at the Sponsor's discretion. In the event of a tie, winner will be selected based on the "humor and entertainment" criterion. Wisconsin residents only: in the event of a tie, duplicate prizes will be awarded.

15. Contest Prize: The one (1) Grand Prize Winner selected in accordance with Rule 14, above, will be declared "King of the Devil's Cut™ Float", and he/she and his/her travel guests will have the opportunity to ride for a specific period of time on the Devil's Cut™ Mardi Gras float between February 8, 2012 and February 22, 2012, while on the First Prize trip, subject to the physical ability of each to do so. If winner is not able to ride on the float or chooses not to ride on the float for any reason, s/he will not receive compensation of any kind in lieu thereof, but his/her guests will be permitted to ride on the float.

16. General Prize Condition: Winning any prize in this Promotion is contingent upon fulfilling all applicable requirements of these Official Rules.

17. Personal Information: All personal information collected from entrants in connection with participation in this Promotion will be used only as provided in Sponsor's Privacy Policy, available at jimbeamdevilscut.com.

18. Disputes/Venue/Governing Law: By participating, entrants agree that: (a) any and all disputes, claims and causes of action arising out of, or connected with, this Promotion or any prize awarded shall be resolved individually, without resort to any form of class action, and exclusively by the appropriate federal, state or local court located in the State of Illinois; (b) any and all claims, judgments and awards shall be limited to actual out-of-pocket costs incurred, including but not limited to costs associated with entering this Promotion, but in no event attorneys' fees; and (c) to the extent allowed by applicable law, under no circumstances will entrant be permitted to obtain awards for, and entrant hereby waives all rights to claim, punitive, incidental and/or consequential damages and/or any other damages, other than out-of-pocket expenses, and any and all rights to have damages multiplied or otherwise increased. SOME JURISDICTIONS DO NOT ALLOW THE LIMITATIONS OR EXCLUSION OF LIABILITY FOR INCIDENTAL OR CONSEQUENTIAL DAMAGES, SO THE ABOVE MAY NOT APPLY TO YOU.

All issues and questions concerning the construction, validity, interpretation and enforceability of these Official Rules, entrants' rights and obligations, or the rights and obligations of the Sponsor in connection with the Promotion, shall be governed by, and construed in accordance with, the laws of the State of Illinois, without giving effect to any choice of law or conflict of law rules (whether of Illinois or any other jurisdiction), that would cause the application of the laws of any jurisdiction other than Illinois.

19. Winners List: For a list of winners of major prizes in the Sweepstakes, and the winner of the Contest prize, send a self-addressed stamped business-size envelope after February 22, 2012 and no later than March 23, 2012 to: Devil's Cut™ "Unleash Your Spirit" Promotion Winners List, G2 Promotional Marketing, 350 West Mart Center Drive, Suite 1212, Chicago, IL 60654

20. Sponsor: Jim Beam Brands Co., 510 Lake Cook Road, Deerfield, IL 60015